Privacy Policy
Last updated
Last updated: October 17, 2026
Petal & Plan ("we," "us") runs petalandplan.com. This policy covers what we collect, why, who else sees it and the choices you have. By using the site you agree to this policy.
The short version
- We collect your email only if you give it to us.
- If you tell us your wedding month, we use it only to send planning emails that match your timeline.
- We collect basic visit data automatically, through cookies and similar tools.
- Affiliate programs, Google Analytics, Pinterest and, later, ad partners may set cookies.
- We never sell our email list.
- We don't collect card numbers or bank details. Our checkout provider handles payments.
- You can ask to see, fix or delete your data at any time.
A note about your wedding plans
Our budget, guest list and timeline templates are copies that live in your own Google account or on your own device. Nothing you type into them, like guest names, addresses or vendor costs, comes back to us. Please don't email us guest lists, contracts or other people's personal details.
What we collect
| What | When | Why |
|---|---|---|
| Email address | You request a free printable or join the newsletter | To send the download and our emails |
| Wedding month and year (optional) | You choose to tell us when you sign up or later | To send the right planning tasks for how far away your date is |
| Whether you're the couple or helping someone else (optional) | You choose to tell us | To send couple emails or wedding party emails |
| Whatever you write to us | You email us | To reply |
| Name, email and billing details | You buy a paid template | To deliver your order. Card numbers go to the payment processor, not us |
| IP address, approximate location, browser, device, operating system | You visit | Security, analytics and, later, ads |
| Pages viewed, time on page, referring site | You visit | To see which posts help readers |
| Server logs (date, time, requested page) | You visit | To keep the site running and secure |
Your wedding date is personal information. We treat it that way. We use it only to time our emails, we don't share it with vendors or advertisers, and we don't sell it. You can ask us to change or delete it at any time, and it is deleted with the rest of your record if you unsubscribe and ask for deletion.
Legal bases (EU, EEA, UK and Switzerland)
- Consent: for the email list, your optional wedding month and non-essential cookies, where required.
- Contract: to deliver templates you buy.
- Legitimate interests: to run, secure and improve the site, provided your rights don't outweigh those interests.
- Legal obligation: for things like tax records on purchases.
Cookies and similar tools
Cookies are small text files stored by your browser. We and our partners also use pixels, tags, scripts and local storage. They're used for:
- Essential functions, like remembering your cookie choices
- Analytics, to count visits and see how pages are used
- Affiliate tracking, to credit us when you buy through our links
- Advertising, if we add display ads later, to show and measure ads
You can block or delete cookies in your browser. Most of the site works fine without them. Where the law requires consent, we'll ask before setting non-essential cookies, and you can change your choice later.
Google Analytics 4
We use Google Analytics 4 to understand traffic in aggregate: which posts are read, roughly where readers are, and how they found us. GA4 uses cookies and processes data about your device and visit. Google states that GA4 does not log or store IP addresses. We keep analytics data for no more than 14 months. Read how Google uses data, or install the Google Analytics opt-out browser add-on.
Advertising
Petal & Plan doesn't show display ads yet. If we add them, third-party ad partners and their advertisers may use cookies and similar technology to collect data about your visits to this and other websites, such as device information, pages visited and ad interactions, so they can show relevant ads and measure results. We'll update this section before ads go live.
Opt out of interest-based ads through:
Affiliate links
Some links go to affiliate partners, currently Amazon (through the Amazon Services LLC Associates Program). When you click, the partner may set a cookie that records the referral, and we may earn a commission if you buy. If you buy from a partner, that company handles your information under its own privacy policy, not ours. We receive reports of referrals and commissions, not your account details. If we add other partners, we'll list them on our disclosure page.
Our pages include Pinterest's Save button. When the script loads, Pinterest may receive your IP address, browser information and the page URL, and may set cookies, even if you don't click it. If you're logged in, Pinterest may link this to your account. See the Pinterest privacy policy.
Embedded content
Videos or posts embedded from other sites behave as if you visited those sites, and they may collect data and set cookies.
Our email list
If you join, you'll get the printable you asked for and emails with planning steps, new posts and offers for our templates. If you've told us your wedding month, some emails are timed to it. Our email provider may record opens and clicks. Every email includes an unsubscribe link and our postal address, in line with the CAN-SPAM Act. Unsubscribing takes effect right away. About two months after your wedding month (time for thank-you notes and paperwork tips), the planning emails stop.
Who we share data with
We do not sell, rent or trade our email list or your wedding date. We share personal information only:
- with service providers for hosting, email, analytics, payment processing and security, who may use it only to provide services to us
- with affiliate partners as described above
- when required by law, or to protect the rights, property or safety of our readers, ourselves or others
- with a buyer or successor if Petal & Plan is sold or merged, subject to this policy
International transfers
Our service providers may process data in the United States or other countries. Where required, transfers rely on appropriate safeguards such as standard contractual clauses.
Retention
| Data | How long we keep it |
|---|---|
| Email list and wedding month | Until you unsubscribe or ask for deletion |
| Your emails to us | As long as needed to respond, then deleted on a regular schedule |
| Purchase records | As long as tax and accounting laws require |
| Analytics | Up to 14 months |
| Server logs | A short period, for security |
Security
We use HTTPS, limit account access and choose providers with good security practices. No method of transmission or storage is fully secure, so we can't promise absolute security.
Your rights in the EU, EEA, UK and Switzerland
You can ask to access, correct or delete your data, restrict or object to processing, receive a portable copy, and withdraw consent at any time without affecting earlier processing. You can also complain to your local data protection authority. We respond within one month.
Your rights in California and other US states
Under the CCPA as amended by the CPRA, California residents have the right to know what personal information we collect, use, disclose, sell or share; to delete it; to correct it; to opt out of its sale or sharing; and to be free from discrimination for using these rights.
We don't sell personal information for money. Advertising and analytics cookies may count as "selling" or "sharing" under California law. To opt out, use the "Do Not Sell or Share My Personal Information" link in our footer when it appears, or email us with that phrase as the subject. Where our tools can detect it, we treat a Global Privacy Control signal as an opt-out for that browser. We respond to verified requests within 45 days.
Residents of Virginia, Colorado, Connecticut, Texas, Oregon and other states with consumer privacy laws can make requests the same way.
Children
Petal & Plan is for adults. We don't knowingly collect personal information from children under 13 (COPPA). If you believe a child has given us information, email us and we'll delete it.
Comments
We don't currently have a comments section.
Other websites
Links on Petal & Plan may take you to sites we don't control, including stores, vendors and county clerk offices. Their privacy policies apply there.
Changes
We'll post changes on this page and update the date at the top. Continuing to use the site after a change means you accept it.
Contact
Privacy questions or requests: [email protected], subject line "Privacy request."
Petal & Plan Mailing address available on request by email
